Edward Taylor has been working in graphic design for 23 years. After graduating from Purchase College with a BFA in visual communication design, he took a position as a freelance art director at Atlantic Records in 1997. He has since held the position of senior art director for companies such as Associates in Science, Virgin Records and Capitol Records. In addition, he has worked as designer for firms including The Designers Republic (UK), Echo Design Lab and The Conspiracy.
Edward continues to work independently under the name Soft Gold USA which he began in 2004. He strives to create memorable works for many of today's leading brands as well as those still emerging.